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Work

  1. Reddit Proto

    Reddit · 2024–now · told without screens

    An AI harness that became the company's de facto way to decide. 100% of UX and Product use it, and they've deployed 800 prototypes.

    Proves: It changed how decisions get made

  2. This site

    Personal · 2026

    A portfolio built by one person directing Claude Code agents, with the plan, the rules and the gates left on show.

    Proves: The harness, applied to itself

  3. Google Codesign

    Google Cloud · 2015–2021 · a retrospective

    A no-code tool that let designers assemble working prototypes from real Google Cloud components, built with a 22-person UX team.

    Proves: The pattern predates the hype

  4. Reddit Contribution

    Reddit · 2022–2023 · posting and commenting

    Images, video and GIFs in comments, and a posting flow rebuilt from building blocks. I led the design team and made the case for giving GIFs away.

    Proves: Why the harness had to exist

Earlier work

  • Two face-shaped pillows propped side by side on a pale green sofa: a woman with blue-streaked hair sticking her tongue out, and a grinning man in glasses.

    PillowMob

    2011–2014

    Co-founder. Design, front end, identity, photography.

Archive

  • 2014

    Subaru

    Front-end developer, Acne Productions

    The Compare All Sedans graphs, built and animated for desktop, tablet and phone, then polished through fit and finish.

  • 2012

    PopMask

    Designer, developer and photographer

    PillowMob's code and connections, turned into masks. A PHP script stretched an uploaded face to the mask's shape and laid out the print.

  • 2005–2010

    Flash years

    Flash developer and designer

    Microsoft, McDonald's and Burger King among the clients, and a UI library of my own, reused from brand to brand so each build started ahead.

  • 2005–2006

    Cadillac

    Development lead, Arc Worldwide / Leo Burnett

    Led development of Cadillac's site and the Escalade, V-Series and Team Cadillac campaigns, against new-model and Super Bowl deadlines.

  • 2003–2014

    Agency years

    Designer and Developer

    90 projects for 55 clients through 17 agencies. Microsoft, McDonald's, Cadillac, Craftsman and Burger King among them. It started at Oncall Interactive in Chicago.