Solving Your Problem:
What is your role?
Sales
 
Sales Management
 
Tactical Marketing
 
Operations
 
Executive
What are your goals?
Improve forecasting.
 
Institutionalize best practices.
 
Shorten start-up times.
 
Reengineer your messaging.
 
Integrate marketing with sales.
 
Increase conversion rate of inquiries into leads.
Trends & Events:
Russ Lombardo
What Is Your Definition Of Selling?
Cullinane & Green Report
Podcast interview for the Cullinane & Green Report
Symptoms of Lack of Sales Process
Preview an excerpt of Mike Bosworth's Seminar
Advisory Boards
Mike Bosworth serves on the advisory boards of a number of companies including the following:
Pinpoint Selling, Inc.
     Pinpoint Selling's mission is to replace the first, diagnostic sales call for direct and channel sales reps. Pinpoint designs, builds and dispatches interactive NetAgents that uncover customers' needs with customized, interactive messaging. Based on the information NetAgents gather about leads, sales reps can dramatically improve close ratios by targeting only those buyers with a need they can address. Sales Managers are able to monitor their Reps to achieve quarterly numbers and Marketing can provide highly qualified leads as well as NetAgent intelligence to tailor collateral for greater results.
     I was looking for the best sales trainer in the world, and through the Publisher of the biggest Sales Magazine in America, I was introduced to Mike. Mike introduced us to the Customer Centric Selling team who all joined our Board of Advisors.
     Since we began working with Mike, our sales have increased well above 250% each year as well as attracting 2 Fortune 500 companies to our customer roster. I look forward to continue working with Mike well into the future.

Henri VanRooven
President and CEO
Pinpoint Selling Inc.
http://www.pinpointselling.com



Knowledge Factor
     Michael Bosworth, one of the best-known authors and trainers in the sales and marketing world, has joined Knowledge Factor's Board of Advisors, the Company announced today. Bosworth, Co-Founder of Customer Centric Selling, author of the best-selling Customer Centric Selling and Solution Selling books and well-known trainer and speaker, will lend his experience to Knowledge Factor's rapidly growing marketing and sales team. The two companies will collaborate on jointly developed training programs and products.
     "To be able to tap into the experience of someone of Mike's caliber is a strategic coup for us," said Pat Engstrom, Knowledge Factor's founder and chairman. "Mike Bosworth is revered by many sales people as one of the top consultants in his field. The opportunity to jointly develop innovative corporate training tools on our unique training platform will take sales and marketing training to a whole new level."
     "All training, no matter what kind it is, is about mastery," said Bosworth. "You can have the best training in the world, but if you cannot get results, it's not the best in the world. Knowledge Factor has a training platform that comes as close as anything I've seen to guaranteeing mastery."
     Knowledge Factor's patented Confidence-Based Learning Suite is a customizable online assessment and training platform that does several things that traditional assessment programs cannot do:
  • eliminate the effects of guessing in the testing and certification process;
  • identify and correct misinformation that exists within individuals and organizations that can lead to risk and liability; and
  • cultivate a learner's knowledge and confidence simultaneously.
     Bosworth and Knowledge Factor assert that most training suffers from the fact that some people can guess the correct answers in the assessments that follow training. As a result, companies have no way of accurately measuring the effectiveness of their training, and therefore cannot accurately predict the performance of individuals. Furthermore, people who guess correctly on tests put their companies at risk - sometimes significant financial and legal risk - should they make a mistake.
     "Implemented in the marketing and sales arena, a training program based on Knowledge Factor's Confidence-Based Learning and Assessment program could become one of the best predictors of success for a marketing and sales team," Bosworth continued. "Who wouldn't want to know that their sales team totally understands the company's product messaging and sales processes? This will be a breakthrough - in sales and every other market Knowledge Factor enters."
     "Combining the best trainer in the business with the best training platform on the market is a sure recipe for success," Engstrom added. "Every 'customer centric' sales organization should be excited about this."
     Knowledge Factor, Inc. Founded in 2000, Denver-based Knowledge Factor is a leader in competency assessment and remediation. In 2003, the Company became the owner of a patented and effective methodology it calls Confidence-Based Assessment, or CBA, which has become the foundation for its unique offerings. The Company's CBA&L suite of products measures competency, certifies learning and provides a rapid and targeted learning solution to organizations and individuals. For more information, go to www.knowledgefactor.com

KnowledgeFactor.com
http://www.knowledgefactor.com

Work Relationships, Inc.
     At Work Relationships, Inc., our specialty is helping organizations improve their work relationships -- through harassment and discrimination prevention training and consultation as well as training in such topics as dealing with difficult people and creative conflict resolution.
     Mike Bosworth has been actively involved in my company, WorkRelationships.com, for the past four years. His expertise has been pivotal in transforming our company from a small, compliance training company to an interpersonal risk management firm that provides the technology to help companies simultaneously reduce employment liability and increase employee productivity. Since our involvement with Mike and his sales technology, we have significantly broadened our customer base, formed strategic partnerships with a number of Fortune 2000 clients, and quadrupled our business. In fact, it is impossible to accurately estimate the financial returns Mike has brought to our company as we continue to reap the rewards daily.

Joni E. Johnston, Psy.D.
President and CEO
WorkRelationships.com
1930 Seaview Avenue
Del Mar, CA 92014
(858) 481-8635
http://www.workrelationships.com



Complete Campaigns
     CompleteCampaigns.com's mission is to assist political committees in better accessing and managing their financial records and more effectively track supporters. We serve the full data management needs of the committee, including accounting, campaign finance reporting, fundraising and volunteer coordination.
     I was introduced to Michael Bosworth through a mutual acquaintance in 2001. At the time, we had a finished product and a small client-base primarily built through personal contacts, but we're having trouble making new sales. I attended one of Mike's seminars and had several one-on-one meetings.
     Mike helped us create extremely effective messaging for communicating with potential clients. We knew we had a great product, with Mike's help; we were able to get our potential clients to also see that. Over the past year, we have seen an 850% growth in our client base. Over the past year, he has continued to be a valuable asset in building our sales tools. I look forward to continuing to work with him as our company and sales team grows.

Benjamin A. Katz
Company Founder
CompleteCampaigns.comŽ
(619) 501-6325
http://www.completecampaigns.com



SalesGene
     SalesGene is a sales application that is targeted primarily to upper-level sales people and organizations involved in complex, strategic sales.  As a new company, SalesGene will be entering a crowded field that includes well-known, established companies in sales force automation, CRM, and other related sales effectiveness categories.  Michael Bosworth has been instrumental in not only validating SaleGene's position in the market, but also in helping the company formulate a strategy and product development roadmap that will truly differentiate the company in this most competitive space.  Michael's help in directing effective messaging for prospective clients has been particularly helpful and is already paying dividends as we expand our initial customer base.  As a result of Michael's strategic input, SalesGene is now positioned to deliver products and services that will be both compelling in the marketplace and highly valued by customers.
     SalesGene has formed a special relationship with Michael Bosworth and is excited to report that he has accepted an advisory position with the company.  In the days and months ahead, we know Michael will be instrumental in making SalesGene the most widely respected company in sales force effectiveness.

Razi Imam
CEO
SalesGene
http://www.salesgene.com

 
mtbENT@gmail.com (858) 350-5570 Copyright © 2005 Mike Bosworth Ent. All Rights Reserved.